Alex Femi is the Co-Founder and Chief Product Officer of *Kyeal Wellness*, where he leads product innovation, brand strategy, and the integration of science-backed wellness solutions. With a strong foundation in nutrition and an entrepreneurial mindset, Alex transforms complex research into accessible, effective products that reflect Kyeal’s mission — to make personalized wellness simple, credible, and impactful.

At Kyeal, Alex oversees the full product lifecycle — from formulation research and ingredient selection to sensory testing, packaging design, and market positioning. His expertise spans across categories such as *metabolic health, men’s vitality, adaptogenic supplements, and functional nutrition beverages*, ensuring that every Kyeal product is built on both scientific integrity and consumer insight.

Beyond product development, Alex also manages the *service side of Kyeal*, leading a team of professional dieticians who deliver personalized nutrition counseling and genetic-based dietary interventions. Under his guidance, Kyeal’s service ecosystem bridges nutrigenomics, data-driven diet planning, and real-time client engagement — creating a holistic model that combines products with personalized health support.

Alex’s product philosophy blends *functional nutrition, nutrigenomics, and behavioral science*, ensuring that every formulation and service at Kyeal aligns with evidence-based practices and long-term consumer well-being. He is deeply involved in brand storytelling, investor communications, and operational scalability — maintaining Kyeal’s balance between scientific depth and business growth.

Driven by curiosity, precision, and purpose, Alex continues to shape Kyeal into a Global benchmark for personalised wellness. His vision is to redefine preventive health by merging technology, nutrition, and human expertise — building a future where every individual can access customized solutions designed to enhance daily performance, longevity, and overall quality of life.